Most company websites include a blog as a part of their content production strategy, and it’s with good reason. Blogs provide the chance to connect with an audience and give readers a space to find the information they want to learn more about. Just like any part of a web design, there are many different ways to approach a blog design and blog format.
Along with podcasts, social media, email newsletters, and other content, a company blog can be another important part of businesses' overall content strategy.
A company’s blog layout can include many things. It can contain case studies, company news, infographics, behind-the-scenes stories, as well as other relevant content that a potential customer would like to know. Blogging adds authenticity to a businesses' digital marketing and helps forge a more personal connection with their audience.
Great content is just one part of having a small business or corporate blog. Along with well researched and well written posts, a successful blog also needs to have a clear organization. Tagging posts, and otherwise categorizing them can go a long way in making this content accessible.
Blogging also has another valuable benefit, and that's in helping with search engine optimization. When a website’s content is kept new and updated through active blogging, web crawlers scan through it, and recognize that it’s not a forgotten dead end. Blog posts are full of relevant content and keywords that will also help web crawlers in identifying what a website is about. A business blog not only helps out your target customers, but may help in its SEO ranking. And the great thing about Webflow for blogging is that it doesn’t rely on heavy plugins platforms like WordPress use. This ensures your content loads quickly and there is no need to keep up with constant updates.
Beautiful blog examples to inspire you
Let’s take a look at 12 different blog layouts, to see why they’re important, and to provide inspiration when you need to design one on your own.
1. Impira
Businesses generate a wealth of data — some of which they may be completely unaware of. Whether this is unstructured data embedded in PDFs, image metadata, or a part other types of media, Impira’s software taps into this information using AI. They show how their app makes it simple to collect and manage this information, all in a hip and modern looking business website.
Their blog covers a wide range of relevant content. Topics like hyper-automation, machine learning, as well as other data related subjects are all explored. They don’t just rehash content. They serve up in depth articles that are all consistent with their field of expertise.
The top of the blog layout dedicates a full screen to their most recent post. Below this are three more posts, each occupying an evenly spaced column. These entries, along with the primary featured article, effectively puts 4 articles in front of someone in just a short scroll. Heading down further the screen, we get this interactive list of articles.
In a lesser web design, this could have been a long, uninspired user experience. Instead, the variety of ways these blogs are displayed keeps the layout from getting too crowded, making each individual post easy to identify.